Customer-Centered Experience: We prioritize our customers’ satisfaction by providing friendly service, focused on a memorable and safe off-road adventure.
Respect for Nature: We value and preserve the unique flora and fauna, including cacti the endemic Joshua trees, protected desert tortoise and all wildlife. We tread as lightly as possible, by minimizing our ecological footprint, and share with our guests, the importance of these natural treasures.
Leave No Trace: We are committed to leaving the environment cleaner than we found it by picking up trash and encouraging our guests to do the same.
Community Engagement: We actively contribute to our local community by supporting local initiatives and promoting responsible tourism that benefits both the environment and the people.
Safety and Responsibility: To provide a safe and responsible off-road experience for all participants, adhering to strict safety guidelines, creating memories that bring people together from all over the world.
Education and Awareness: We believe in educating our customers about the importance of conservation and the role we all play in protecting our natural surroundings for future generations.
Vision: We want to preserve the desert by sharing with our guest how much we love the Mojave and how fortunate we are to have it, in our own backyard for our exploration, by bringing awareness to our city and visitors.
Values: Honor the details of safety and service to others, team unity & respect, honesty, accountability, to do good, to always be learning, expect the best and to be optimistic.